Thursday, 19 September 2013

10 Ways to Boost Sales on Your Ecommerce Website



Running a profitable E-commerce Website is not much easy. 

To make it successful here are some easy tips which can boost sales of your e-commerce website

 
1. Keep Easy Navigation
In order to get customers to purchase your product, they must know how to get to it first.

Website should be simplified so that customers can maneuver with ease.
Each category and subcategory should have a clear title, and they should be in a prominent location on each page

2. Get a Great Search Bar
Even if your site is easy to navigate, nearly every successful website has a search bar. It's a quick and convenient way for customers to find exactly what they need.
Make sure each search yields relevant responses specific to what the customer is actually looking for. And the search bar should be separated from the rest of its tabs

3. Keep it Simple
An easy payment system- Consumers are more likely to purchase your product if the checkout is streamlined and straightforward.
One-click checkout is the best way to make your payment system as simple as possible

4. Extra Features
Though the payment process should be straightforward, users shouldn't feel like their options are lacking.
Keep in mind that some are purchasing your product as a gift. So, offer services like wrapping, receipts, personalised notes and returns. These features give a customer more reasons to buy, whether it's for them or someone else

5. Looks Are Everything
You've likely spent a lot of time on your product -- why not show it off in the best quality possible?
Showcasing your products in visually appealing and interesting way is a great way to grab potential buyer's attention.
If you are selling wall graphics, showcase the photos of the entire room, giving users an idea of what it would look like in their home.
Pretty pictures and smart design are always a factor in customers clicking "Buy” 

6. Give Details
Data-sharing has evolved the retail world. Basic information like sizing, color and availability are necessary, but it helps the consumer to know things like how the product was made, how it will be shipped and what others are saying about it.
Good product information is the most critical part of the purchase decision-making process

7. Shipping
Make sure your shipping costs are apparent before the customer's final checkout. The earlier they know about additional charges, the less likely they are to abandon their cart.
After the purchase is made, some customers might want to check the status of their purchase. Order tracking and history will help automate a lot of customer service calls

8. Be Honest
No one likes to feel tricked after they've made a purchase, especially one that they're not happy with.
Make sure that your policies are upfront and in plain language so customers know exactly what they are in for.
Privacy policies should be clear, easy to find and update it frequently
On a similar note, customers will appreciate a site that provides easy returns. So, understand that your product isn't for everyone and make it simple for unsatisfied customers. Your consideration will likely not go unnoticed in sales

9. Be Human
Customers may like the anonymity of online shopping because it provides privacy and trust. But a personalized experience will likely bring good reviews and recurring shoppers.
The companies that are succeeding are the ones who have stopped acting like salespeople and started to partner with consumers to help them solve their unique shopping problem

10. Be Browser-Friendly
Sites that run smoothly on multiple browsers will drive more sales. Online shoppers are not going to wait around for a slow site to load or purchase something they can't see because the image is broken.
Lets the user decide which version they want to view, depending on the Internet connection. Provide them options
Remember that not everyone is using just Google Chrome or Mozilla. Test your site on multiple platforms and make sure it's operating across the board

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